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Audubon Native Black-Eyed Susan and native birds
Native Black-Eyed Susan
Native Black-Eyed Susan
Native Regions map for Black-Eyed Susan
American Goldfinch
American Goldfinch
Audubon Native Black-Eyed Susan and native birds
Native Black-Eyed Susan
Native Black-Eyed Susan
Native Regions map for Black-Eyed Susan
American Goldfinch
American Goldfinch



May Benefit & Attract: Finches

  • Large, sunshine yellow blooms appear in mid summer and last through fall
  • By removing spent blooms, the flowering period can be prolonged
  • In fall and winter, Goldfinches appear to dine on the seeds
  • A favorite for our hard-working native bees and other insects
  • Makes a splendid addition in cutting gardens, mixed borders, meadow gardens or container plantings 
  • This bird-friendly native plant provides food and shelter for local and migrating birds and other wildlife
  • All Audubon® branded trees and plants are grown 100% Neonic-free by Bower & Branch, making these trees safer for the birds and safer for the environment
  • The National Audubon Society protects birds and the places they need, today and tomorrow
  • Hand Selected, Fresh from the Grower
  • Ships in a plant-safe designed box

Growth Facts

  • Hardiness Zone: 3-7
  • Mature Height: 2-3' tall
  • Mature Width: 1-2' wide
  • Exposure: Full Sun
  • Spacing: 1-2' apart

Audubon® Native Black-Eyed Susan

Bower & Branch Trees and Plants

Audubon® Plants for Birds: Rudbeckia hirta

Regular price Still Growing
Shipping included
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Why plant Audubon® Native Black-Eyed Susan?

Color all summer long! Big yellow flowers with mahogany cones bloom all summer, making Black-Eyed Susan a favorite among landscapers, gardeners, and nature lovers. You’ve probably seen this cherished native used in public parks and commercial landscapes, so easy is it to grow and so generous with its flowers. It will make a splendid addition to your own mixed border, meadow, cutting garden, or container planting as well. Black-Eyed Susan will also be a favorite with your local wildlife! Bees and butterflies adore the flowers, and Goldfinches appear in fall and winter to dine on the seeds.

A treat for pollinators, Black-Eyed Susan nourishes many of our hardworking native bees. Bumblebees, digger bees, mining bees, sweat bees, leaf-cutting bees, carpenter bees, and cuckoo bees all visit this plant to forage for nectar and pollen. One species of mining bee seeks out Rudbeckia plants (Brown-Eyed and Black-Eyed Susans) specifically to feed its young—Rudbeckia pollen is the only type of pollen its larvae can eat. Black-Eyed Susan is native to the central and eastern United States. It has also naturalized in the West, as gardeners everywhere enjoy growing this adaptable plant. It can be found in the wild in all of the lower 48 states.

How to use Audubon® Native Black-Eyed Susan in the landscape?

Black-Eyed Susan plays host to some other interesting insects. The darling silvery checkerspot butterfly sometimes lays its eggs on its foliage. Several moth species take advantage of this plant, too, including the fascinating camouflaged looper. This clever caterpillar eats the flower parts of its host plant, and literally glues bits of the petals to its body while it eats to hide itself from predators! Eventually, it transforms into a pretty jade-green moth.

Why Bower & Branch?

We do the hard part. Our trees and plants are grown and cared for by only the best, local growers for years before they find their forever home in your landscape. Bower & Branch is known for having hard-to-find, substantial sizes and selection. The quality of our trees and plants are consistent in health and vigor—always ready for immediate impact in your garden and instant curb appeal. We believe in empowering homeowners with the truth about strong, healthy and structurally sound plants that are grown to perform in the ground after they leave the nursery for home delivery, always fresh inventory from the grower.

Audubon is devoted to protecting birds and the places they need, while Bower & Branch is devoted to the growth of true native trees and plants–no cultivars or hybrids. Together, we strive to unite communities in conservation and inspire individuals to cultivate a better world for birds starting in their own backyards, balconies, or patios. By guiding and recommending trees and plants truly native and beneficial to your region, we can really start to make a difference.

What is the definition of Native?

“In the United States, a native plant is defined as one that was naturally found in a particular area before European colonization. Native plants are the foundation of a region’s biodiversity, providing essential food sources and shelter for birds, especially those threatened by the changing climate. Since native plants are adapted to local precipitation and soil conditions, they generally require less upkeep, therefore helping the environment and saving you time, water, and money.” – The National Audubon Society

Learn how you can help birds in your home and community through Audubon’s Plants for Birds program.

Audubon® is a licensed and registered trademark of the National Audubon Society. All rights reserved.

How To Plant Audubon® Native Black-Eyed Susan

Give Black-Eyed Susan a position in full sun for best results. The soil should be of average moisture, but if it’s a little on the dry side, that’s OK, too. This is a short-lived perennial, and individual plants will typically only flourish for a couple of years. No need to worry about it disappearing, however, because it reseeds prolifically! Just leave the seedheads standing all winter (birds will appreciate that), and don’t cut them down until early spring. Surplus plants that result may be moved elsewhere or given to friends.

How To Water

Water twice weekly for the first 3-5 weeks; then water weekly for the remainder of the year until winter. When you water, water very slowly and very thoroughly. The water needs to reach to the bottom of the root ball and that takes time. Watering needs may be altered due to extreme weather conditions.

How To Fertilize

Incorporate Elements Starter Plant food granular form into the soil when planting. If planting in spring or summer start fertilizing late fall using Elements Starter Plant food granular form on an annual basis each late year. Continue this for three years to get your plant well established.

How To Prune

Each fall, just before winter sets in clean up the previous years foliage and compost it. Be sure your perennials are mulched well for winter protection. Two inches of an organic mulch will do the job. Consider leaving the plant debris in place through the winter and doing your clean up on the weather warms in the spring. While it doesn't make things neat and tidy, the debris provides overwintering protection for insects, their eggs and pupae including our native Viceroy butterfly.

Planting Zones

Hardiness Zone: 3-7

How Does Shipping Work?

Size Small (AAA), Medium (A2A), and Large (AA) plants (our Treelings, Shrubs, Bushes, and Perennials) will be shipped directly to your home by a common carrier. Ships in a plant-safe designed box within 5-7 business days.

Our Guarantees


Bower & Branch guarantees customer satisfaction within all product groups and sizes. If for any reason you are not satisfied with the product or experience, you have 90 days from the original date of purchase to request a replacement of the purchased product(s).


Reach out to a Plant Whisperer:

- Email:

- Phone: 866-873-3888

- Or via Online Chat

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