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Audubon Native Pale Purple Coneflower and native birds
Native Pale Purple Coneflower
Native Pale Purple Coneflower closeup of flower
Native Regions map for Pale Purple Coneflower
Carolina Wren
House Finch
American Robin
White Crowned Sparrow
Audubon Native Pale Purple Coneflower and native birds
Native Pale Purple Coneflower
Native Pale Purple Coneflower closeup of flower
Native Regions map for Pale Purple Coneflower
Carolina Wren
House Finch
American Robin
White Crowned Sparrow


  • May Benefit & Attract: cardinals & grosbeaks, wrens, sparrows, thrushes, orioles, finches, mockingbirds & thrashers, vireos
  • The National Audubon Society protects birds and the places they need, today and tomorrow.
  • This bird-friendly native trees provides food and shelter for local and migrating birds and other wildlife
  • All Audubon® branded trees are grown 100% Neonic-free by Bower & Branch, making these plants safer for the birds and safer for the environment.
  • Hand Selected, Fresh from the Grower
  • Ships in a plant-safe designed box


Growth Facts

  • Hardiness Zone: 3-10
  • Mature Height: 2-3' tall
  • Mature Width: 1-2' wide
  • Exposure: Full Sun/Part Shade
  • Spacing: 1-2' apart

Audubon® Pale Purple Coneflower

Bower & Branch Trees and Plants

Echinacea pallida

Regular price Still Growing
Shipping included
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Why plant Audubon® Pale Purple Coneflower?

A living birdfeeder! Pale Purple Coneflower gives goldfinches a meal they can’t refuse when its seeds start to ripen in late summer. The seedheads will bring these zippy little birds flocking to your garden. Plant a patch by your deck or patio, so you can watch their antics at close range as they try to gather every last seed from the knobby cones. Earlier in the summer, you’ll love the whimsical pale pink flowers with their long, ribbony petals swaying in the breeze. Some of our showiest native butterflies—great spangled fritillaries, monarchs, and swallowtails—enjoy Coneflowers, too, and they’ll come to sip their nectar.

Pale Purple Coneflower is a relic of our proud prairie past, when wildflowers grew shoulder-to-shoulder with tall grasses throughout our nation’s heartland. Now cornfields and parking lots have mostly taken the prairie’s place, though this native Spirit lives on in the wild spaces that remain. Its natural range extends from Iowa and Illinois down to Texas and Louisiana, with scattered populations occurring in nearby states. Its existence is threatened in Wisconsin and Tennessee, due in part to over-collecting. Some believe that Coneflower, a.k.a. Echinacea, is effective in treating or preventing colds, though the science is not conclusive on that.

How to use Audubon® Pale Purple Coneflower in the landscape?

Butterflies aren’t only interested in Pale Purple Coneflower’s blossoms. One species—the silvery Checkerspot—lays its eggs on the foliage for its caterpillars to eat. This petite orange and black butterfly is a lovely garden visitor (if it doesn’t become more bird food!).

Why Bower & Branch?

We do the hard part. Our trees and plants are grown and cared for by only the best, local growers for years before they find their forever home in your landscape. Bower & Branch is known for having hard-to-find, substantial sizes and selection. The quality of our trees and plants are consistent in health and vigor—always ready for immediate impact in your garden and instant curb appeal. We believe in empowering homeowners with the truth about strong, healthy and structurally sound plants that are grown to perform in the ground after they leave the nursery for home delivery, always fresh inventory from the grower

Audubon is devoted to protecting birds and the places they need, while Bower & Branch is devoted to the growth of true native trees and plants–no cultivars or hybrids. Together, we strive to unite communities in conservation and inspire individuals to cultivate a better world for birds starting in their own backyards, balconies, or patios. By guiding and recommending trees and plants truly native and beneficial to your region, we can really start to make a difference.

What is the definition of Native?

“In the United States, a native plant is defined as one that was naturally found in a particular area before European colonization. Native plants are the foundation of a region’s biodiversity, providing essential food sources and shelter for birds, especially those threatened by the changing climate. Since native plants are adapted to local precipitation and soil conditions, they generally require less upkeep, therefore helping the environment and saving you time, water, and money.” – The National Audubon Society

Learn how you can help birds in your home and community through Audubon’s Plants for Birds program.

Audubon® is a licensed and registered trademark of the National Audubon Society. All rights reserved.

How To Plant Audubon® Pale Purple Coneflower

For best results, plant Pale Purple Coneflower in a sunny site or in a spot that receives shade only during the hottest part of the day. The soil should be of medium fertility and must drain freely. Cold, boggy soil in winter is not its friend. Deadhead spent flowers to keep the plant looking fresh if you wish, but remember that no seed heads at all means no goldfinches and no winter interest, either. On the other hand, plants allowed to go to seed may reseed in your landscape beds—you may consider this a plus. Cut old stems down before new growth appears in spring. Coneflowers love heat and are slow to emerge, so be patient.

How To Fertilize

Incorporate Elements Starter Plant food granular form into the soil when planting. If planting in spring or summer, start fertilizing late fall using Elements Starter Plant food granular form on an annual basis each late fall. Continue this for the first three years to get your plant well established.

Planting Zones

Hardiness Zone: 3-10

How Does Shipping Work?

Size AA & AAA (our Treelings, Shrubs, Bushes, and Perennials) will be shipped directly to your home by a common carrier. Ships in a plant-safe designed box within 5-7 business days.

Our Guarantees

90 DAY SATISFACTION GUARANTEE: Bower & Branch guarantees customer satisfaction within all product groups and sizes. If for any reason you are not satisfied with the product or experience, you have 90 days from the original date of purchase to request a replacement of the purchased product(s). How? Reach out to a Plant Whisperer: - Email: plantwhisperers@bowerandbranch.com - Phone: 866-873-3888 - Or via Online Chat

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