Delivery Date Determined By Size
Audubon Native Purple Coneflower and native birds
Native Purple Coneflower
Native Purple Coneflower closeup of flowers
Native Purple Coneflower purple flowers in landscape
Native Regions map for Purple Coneflower
American Goldfinch
American Goldfinch
Ruby Throated Hummingbird
Audubon Native Purple Coneflower and native birds
Native Purple Coneflower
Native Purple Coneflower closeup of flowers
Native Purple Coneflower purple flowers in landscape
Native Regions map for Purple Coneflower
American Goldfinch
American Goldfinch
Ruby Throated Hummingbird


  • May Benefit & Attract:  Finches & hummingbirds
  • The National Audubon Society protects birds and the places they need, today and tomorrow.
  • This bird-friendly native trees provides food and shelter for local and migrating birds and other wildlife
  • All Audubon® branded trees are grown 100% Neonic-free by Bower & Branch, making these plants safer for the birds and safer for the environment.
  • Hand Selected, Fresh from the Grower
  • Ships in a plant-safe designed box


Growth Facts

  • Hardiness Zone: 3-8
  • Mature Height: 1-3' tall
  • Mature Width: 2-4' wide
  • Exposure: 2-4' wide
  • Spacing: Full Sun/Part Shade

Audubon® Purple Coneflower

Bower & Branch Trees and Plants

Echinacea purpurea

Regular price $69.00
Delivery Date Determined By Size
Shipping included
Security Icon

Why plant Audubon® Purple Coneflower?

One of the best ways to entice goldfinches into your yard is to plant a patch of Purple Coneflower. In August, when it starts going to seed, these chipper little songbirds will appear like magic. It’s fun to watch their acrobatics as they hang from the swaying stems, trying to extract the seeds from their prickly cones. Of course, when the gorgeous pink blooms open in early summer, Purple Coneflower brings other welcome guests to the garden. Great spangled fritillary butterflies are never far away, and monarchs, swallowtails, and painted ladies are regular visitors, too. Hummingbirds may even stop by for a sip of nectar.

Purple Coneflower is a cherished wildflower Spirit native to the Midwest, Southeast, and Southern Plains. This showpiece of our natural heritage is found in sunny to lightly shaded sites. In ancient times, Native Americans used the plant in their herbal pharmacy for a variety of ailments. Today you will find it at the store under its Latin name. Extracts of Coneflower, or Echinacea, are sold to give the immune system a boost and to help prevent or cure colds, or so it is said.

How to use Audubon® Purple Coneflower in the landscape?

Plant some extra Purple Coneflower plants, so you’ll have plenty for bouquets for the table all summer long. The lightly fragrant blossoms are superb for cut arrangements. Make any room in your home cozier and more inviting with fresh-cut flowers from the garden!

Why Bower & Branch?

We do the hard part. Our trees and plants are grown and cared for by only the best, local growers for years before they find their forever home in your landscape. Bower & Branch is known for having hard-to-find, substantial sizes and selection. The quality of our trees and plants are consistent in health and vigor—always ready for immediate impact in your garden and instant curb appeal. We believe in empowering homeowners with the truth about strong, healthy and structurally sound plants that are grown to perform in the ground after they leave the nursery for home delivery, always fresh inventory from the grower

Audubon is devoted to protecting birds and the places they need, while Bower & Branch is devoted to the growth of true native trees and plants–no cultivars or hybrids. Together, we strive to unite communities in conservation and inspire individuals to cultivate a better world for birds starting in their own backyards, balconies, or patios. By guiding and recommending trees and plants truly native and beneficial to your region, we can really start to make a difference.

What is the definition of Native?

“In the United States, a native plant is defined as one that was naturally found in a particular area before European colonization. Native plants are the foundation of a region’s biodiversity, providing essential food sources and shelter for birds, especially those threatened by the changing climate. Since native plants are adapted to local precipitation and soil conditions, they generally require less upkeep, therefore helping the environment and saving you time, water, and money.” – The National Audubon Society

Learn how you can help birds in your home and community through Audubon’s Plants for Birds program.

Audubon® is a licensed and registered trademark of the National Audubon Society. All rights reserved.

How To Plant Audubon® Purple Coneflower

For best results, plant Purple Coneflower in a sunny site or in a spot that receives shade only during the hottest part of the day. The soil should be of medium fertility and must drain freely. Cold, boggy soil in winter is not its friend. Deadhead spent flowers to keep the plant looking fresh if you wish, but remember that no seed heads at all means no Goldfinches and no winter interest, either. On the other hand, plants allowed to go to seed may reseed in your landscape beds—you may consider this a plus. Cut old stems down before new growth appears in spring. Coneflowers love heat and are slow to emerge, so be patient.

How To Fertilize

Incorporate Elements Starter Plant food granular form into the soil when planting. If planting in spring or summer, start fertilizing late fall using Elements Starter Plant food granular form on an annual basis each late fall. Continue this for the first three years to get your plant well established.

Planting Zones

Hardiness Zone: 3-8

How Does Shipping Work?

Size AA & AAA (our Treelings, Shrubs, Bushes, and Perennials) will be shipped directly to your home by a common carrier. Ships in a plant-safe designed box within 5-7 business days.

Our Guarantees

90 DAY SATISFACTION GUARANTEE: Bower & Branch guarantees customer satisfaction within all product groups and sizes. If for any reason you are not satisfied with the product or experience, you have 90 days from the original date of purchase to request a replacement of the purchased product(s). How? Reach out to a Plant Whisperer: - Email: - Phone: 866-873-3888 - Or via Online Chat

Shield Logo
Protect your growing investment!

Our 3-Year-Tree Guarantee

We stand behind our trees and plants; our goal is your success.