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A close up of the vibrant purple berries of the Early Amethyst Beautyberry, sitting against the green foliage as it begins to transition to fall coloring
A close up of the vibrant purple berries of the Early Amethyst Beautyberry, sitting against the green foliage as it begins to transition to fall coloring
The Early Amethyst Beautyberry in a landscape, covered in the vibrant purple berries, sitting against the green foliage as it begins to transition to fall coloring
A close up of the vibrant purple berries of the Early Amethyst Beautyberry, sitting against the green foliage as it begins to transition to fall coloring
A close up of the vibrant purple berries of the Early Amethyst Beautyberry, sitting against the green foliage as it begins to transition to fall coloring
A close up of the vibrant purple berries of the Early Amethyst Beautyberry, sitting against the green foliage as it begins to transition to fall coloring
The Early Amethyst Beautyberry in a landscape, covered in the vibrant purple berries, sitting against the green foliage as it begins to transition to fall coloring
A close up of the vibrant purple berries of the Early Amethyst Beautyberry, sitting against the green foliage as it begins to transition to fall coloring

APTLY NAMED! AN AMETHYST BEAUTY FOR YOUR GARDEN AND THE BIRDS!

FEATURES:

  • Delicate lavender flowers bloom in spring, ripening to clusters of petite ornamental violet berries in late summer
  • Compact, round-weeping growth adds a unique colorful flair to your garden. Seasons of beauty
  • As autumn arrives the leaves change to yellow
  • An eye-catching hedge that is truly low-maintenance, and deer resistant
  • Hand selected fresh from the Grower
  • Ships in a plant-safe designed box

Growth Facts

  • Hardiness Zone: 5-8
  • Mature Height: 3-4' tall
  • Mature Width: 4-5' wide
  • Exposure: Full Sun/Part Shade
  • Spacing: 4-6' apart

Early Amethyst Beautyberry in Bulk

Bower & Branch Trees and Plants

Callicarpa dichotoma 'Early Amethyst'

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APTLY NAMED! AN AMETHYST BEAUTY FOR YOUR GARDEN AND THE BIRDS!

FEATURES:

  • Delicate lavender flowers bloom in spring, ripening to clusters of petite ornamental violet berries in late summer
  • Compact, round-weeping growth adds a unique colorful flair to your garden. Seasons of beauty
  • As autumn arrives the leaves change to yellow
  • An eye-catching hedge that is truly low-maintenance, and deer resistant
  • Hand selected fresh from the Grower
  • Ships in a plant-safe designed box

Growth Facts

  • Hardiness Zone: 5-8
  • Mature Height: 3-4' tall
  • Mature Width: 4-5' wide
  • Exposure: Full Sun/Part Shade
  • Spacing: 4-6' apart

Why plant Early Amethyst Beautyberry in Bulk?

STUN-NING! Early Amethyst is just that - stunning - with the sweet little lavender flowers and the vibrant purple fruit, this shrub will be catching the eye of everyone who visits your landscape. This beautyberry is not just a pretty face, though. Early Amethyst Beautyberry is a small deciduous shrub with green elliptic foliage and a rounded, compact growth habit. It is easy to grow and low maintenance, with very few pests or diseases. The summertime flowers are small and lavender colored that may attract pollinators. Vibrant purple berries adorn this shrub after the flowers have gone in late summer, early fall and can persist into winter and add bold color to the winter landscape. Although not edible to humans, the birds love and are attracted to these berries. Let Early Amethyst brighten up your landscape in the growing season and the off season with the purple accents that this shrub can offer.

Many people know of the North American native beautyberry Callicarpa americana, but not many know about Japanese beautyberry Callicarpa dichotoma. Similar to the American beautyberry, the Japanese variety has the same vibrant purple berries and small flowers, but the flower colors can vary from pink to purple. Native to China, Korea, and Japan, this variety is very similar in shape and appearance as the American beautyberry but it is hardier. Early Amethyst is best known for the early fruiting compared to other Callicarpa varieties.

How to use Early Amethyst Beautyberry in Bulk in the landscape?

A great choice for the wildlife focused landscape because of the pollinators and birds it appeals to. Consider including Beautyberry in your shrub border or for a low informal hedge which would attract plenty of birds each fall. Include it in your patio landscape for its summer flowers and fall fruit color.

Planting Zones

Hardiness Zone: 5-8

How To Plant Early Amethyst Beautyberry in Bulk

Beautyberry is happy in most average garden soils. Ideally it likes a soil high in organic material that stays moist but not wet. It will grow best in full sun but will also perform in light shade. Very adaptable and can tolerate wide variations in growing conditions.

How To Water

In its first growing season, water the Beautyberry consistently and deeply to help the plants on its path to establishment. After a few years of consistent watering, the plant will be more drought-tolerant.

How To Fertilize

Fertilize your Beautyberry with a dose of balanced fertilizer starting in the spring. This will give your shrub a jump start in the growing season. We here at Bower & Branch recommend using our Elements Starter Plant Food granular form to incorporate into the soil when planting.

How To Prune

Prune back hard each year in late winter or very early spring. cut back by at least 50%. Many gardeners cut it to 6" in height each spring to keep the plant more compact. It flowers on new growth, so the berry set in not negatively affected and generally is better when the plant is pruned hard.


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